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Euro RSCG becomes Havas Worldwide
By LEXPRESS.fr ,
published on 09/24/2012 at 17:52
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Havas deployed on Monday its new organization which sees Euro RSCG agencies take the name of Havas Worldwide
Change of name at a giant of the pub. The advertising group Havas on Monday formalized its new integrated structure that will absorb the Euro RSCG communication agency and renamed Havas Worldwide. "The digital revolution has erased the boundaries between creation, the media and the business of communication.Technology profoundly transforms the economic model of many sectors including the communication," summarizes Havas in a statement. "In this context, Havas has adopted a unique business model based on a simple, clear, agile and integrated structure that places digital at the heart of all its activities and agencies," he adds.
The Havas grou
