Euro RSCG | AdAge Encyclopedia of Advertising - Ad Age

Eu

.ro RSCG | AdAge Encyclopedia of Advertising - Ad Age

EURO RSCG

 

Published on September 15, 2003.

Created by merger of Eurocom and Roux Séguéla Cayzac Godard, 1991; acquired majority stake in Dahlin Smith White, 1996; acquired Jordan McGrath Case & Partners, 1999.

Euro RSCG was formed in Paris in 1991 when Eurocom acquired Roux Séguéla Cayzac Godard; at the time, both companies were in financial straits. The merger produced the No. 1 agency in Europe and No. 6 in the world. Euro RSCG set out to globalize its advertising business by targeting the U.S. market